January 22, 2012

Moms' Storage Pack

Let's discuss: What makes this a "Moms'" storage pack?

31 comments:

Gigi said...

I have no idea.

Shana in Texas said...

Ugh! Not only is it sexist, they made it a plural possessive. Fire the marketing department.

Mary O said...

Well, it must have a vagina. Or stretch marks.

Elizabeth said...

Well, in the picture, the packaging sort of looks like it could hold sandwiches. And everyone knows that moms are the ones who are supposed to make the sandwiches for everyone else. Duh.

Suburban Correspondent said...

Puzzled...

saly said...

Obviously, the batteries are for all the moms' vibrators.

Lynnette said...

Maybe they mean that once you're a mom, you can recycle the packaging into a lunch box for yourself. This looks about the size most people think you should be eating for lunch if you have (gasp!) baby weight.

Barring that, I'm willing to go with the vibrator explanation. It's the least offensive one.

Anna said...

I think the apostrophe is correct; it's clearly recyclable as a container for keeping Moms in. So you can stack them neatly.

Cayt said...

Is that a box specially for keeping batteries in? Clearly dads and people who are not parents have no need to store their batteries, because batteries grow on trees unless you are a mother.

Mary said...

My first thought was vibrators too. Those things eat batteries like nothing else.

Life of a Doctor's Wife said...

Handy plastic pouch prevents batteries from rolling free, where babies can grab them, eat them, and choke on them!

Tell your kids that once this package is gone, they have to dispose of/donate that really loud, annoying toy their hard-of-hearing and childless Uncle Pete gave them for Christmas! (Teaches children the values of delayed gratification, budgeting, and silence!)

Durable battery case doubles as a storage compartment for rogue bolts, LEGOs, puzzle pieces, Barbie shoes, and more!

jen(melty) said...

because the idiot who designed it is a passive aggressive doof who doesn't give a crap if the batteries are all over the place? His wife probably hates him. That is kind of lame though. Also plural possessive? fire them indeed.

Nellyru said...

I started laughing at Mary O's comment and can't stop.

Stimey said...

Well, all I know is that next time I am in that confusing battery aisle and there is no handy man to grab and ask what batteries I need, this note will make it so easy.

chrissy said...

Does the plural possessive mean that you have to share it with another mom? That's gonna get awkward when your neighbor comes over for more vibrator batteries.

PS my word verification was btchies. Make of that what you will.

Jessica said...

Perhaps it's because only the mom is going to use the package as it is intended. Everyone else will leave it open and tipped over.

(And now I'm sterotyping just as badly as the marketers.)

Kelsey said...

Oh those silly moms... insisting we keep things in the packaging until we need them, and then wanting unused items to stay organized...

Kelsey said...

I'm pretty sure the sarcasm I meant in that last comment doesn't really register.

Why not just call it, "Convenient storage pack?"

Guinevere said...
This comment has been removed by the author.
Bunnyslippers said...

It could be part of the latest lazy marketing bandwagon that tries to capture new demographics by labeling their old products as being 'just for' the new demographic. You know, like that diet pop that is now 'for men' (which may even be their slogan). Maybe some analyst in a cubicle somewhere determined that men buy more aa's than women. They probably toyed with the idea of labeling it as a 'chicks' pack' or a 'fem pack' until the vibrator jokes got out of hand (I was this close to typing fast and furious) and then went with the more wholesome 'moms' pack'.

KimmyGoat said...

Because you purchased it at Lands' End?

Heather said...

Because it's such a big box full of batteries that it will save your sanity when all your children come asking for batteries at the same time?

Anne said...

Not sure - shouldn't it be pink/covered in ribbons if it is a "Mom's Pack"? How else are we suppsed to tell it is marketed for women?

Lauren said...

Now that I've read all the vibrator comments I keep laughing at the other marketing stuff on the package. Perhaps moms "last as long as Duracell" and offer "more power for your money" too?

At least if you keep us in our storage pack when we're not in use.

Jennifer H. said...

Duh!... because its is big and powerful.

lar said...

OK, I'm cracking up at all the commenters who (like me) had something vibrator-related as their first thought. It's long-lasting, hubba hubba!

Josefina said...

It does look like a food package. It's unfortunate there's no warning on the package telling us not to eat the batteries, because now I'm confused. Can we pack these in a child's lunch? YES OR NO?!

bluedaisy said...

I have one of those battery packs- not a "Moms' pack"- but I do keep as many batteries in there as it will hold...LOL. The comments here are cracking me up!
It is kind of interesting to me that the placement of the apostrophe assumes more than one "Mom" might be using this pack

bluedaisy said...

I have one of those battery packs- not a "Moms' pack"- but I do keep as many batteries in there as it will hold...LOL. The comments here are cracking me up!
It is kind of interesting to me that the placement of the apostrophe assumes more than one "Mom" might be using this pack

Sabrina said...

Well, I'm just going to be a stick in the mud here. I must have no sense of humor. Or maybe I'm PMSing.

I don't think it's an offensive or sexist thing to put on the package. Further, I don't take any issue at all with the grammar. It would be more awkward to me if it said "Mom's pack" as if there's only one mom in the world. It would be like a package of underwear saying "man's underwear", not "men's underwear". (Huh, they DO use the possessive in that sense, right? Hmmmm.)

Anyhow, I can agree that it is a very *strange* label. The only thing I could come up with is that the package looks nice and functional, as opposed to the typical bulk battery pack with a split cardboard back that dumps batteries everywhere every time you pick it up. So we'll call those "Dads' packs."

Tammie said...

I was just thinking the other day, as I was on a long and futile search for AAs that I should really buy a pack and keep them in a secret location so I'll always have them when I need them. Batteries seem to disappear around here. Oh, and the reason I was looking for batteries was because my vibrator died.