This morning Elizabeth woke up saying "Boo? Boo? Boo?" She was exceedingly pissed when I told her she had to take a bath before she could wear her boots. Her theory was that she could wear them into the tub and that would save time later. She did not stop bitching about it until she was dressed and wearing the boots. Then she flounced around in them saying "Boo! Boo! BOO!!!" and forcing her brothers to admire them.
When I bought those boots I also bought a bottle of I Am A Sucker For Good Advertising. I'd seen ads for All Small & Mighty 3X concentrated laundry detergent (note to agency: now try concentrating name of product), but I was always like, "Big deal, so it's 'concentrated,' who cares? I'm not exactly spraining my arm pouring in the non-concentrated stuff." Then they totally got me with a new ad, one that showed how much plastic they save when they can make the bottles smaller, and how much fuel they save when they can fit more bottles on a truck. OHHHHHHHHHH. NOW I get it. It's an environmental thing, not a "Look, we can make it cuter!" thing. Immediately I started thinking Their Way: it is stupid to package and ship water just so the bottle looks like a better value; it is smart to give my money to All. I don't know if the plastic bottle is better for the environment than the cardboard box I was buying before, but I HAD TO HAVE the cute All.
Another ad that electrified me like that was one for a line of Biore skin care products. This was a little over eight years ago, when Rob was a newborn, and I saw an ad that started by explaining how to use the easy, few-step system, and then said (as best as I can remember--this is eight years and five children ago), "There. You look beautiful. Tired, but beautiful. Kiss the baby for us." I STILL choke up thinking about it! It was so sweet! Biore is so TENDER! Biore thinks I'm beautiful even when I'm all post-partum and crazy-haired! Biore LOVES MY BABY! And then, the model DID look "tired, but beautiful": she had an ethereal look, pale and with lovely violet undereye circles, and her smile was small and Mona Lisa-ish and TIRED but HAPPY. AND--get this--the products were called "Face The Day." Is that just about the best name you've ever heard? Our local stores didn't have the Face The Day moisturizer, so I ordered it online, PAYING SHIPPING (I hate to pay shipping and almost never do). Man, that was a good ad.
Life-improving products, part 4 - (Continued from part 1, part 2, and part 3.) Stearns Youth Life Vest (photo from Amazon.com). I’d been too scared to take the kids to any body of water oth...